In The News

August, 2015, New release: The Effective Water Professional
The Water Environment Federation has released a new textbook for young water industry professionals that features a communications chapter co-authored by Linda Macpherson, founder of New Water ReSources. The Effective Water Professional: Leadership, Communication, Management, Finance, and Governance addresses challenges in this new era of water management—one that calls for global water solutions.

Together with other industry leaders, Macpherson explains why water professionals need to change current paradigms about water and wastewater, which communication skills are needed to do so, when to communicate with stakeholders, and what tools to use for outreach.

The Effective Water Professional: Leadership, Communication, Management, Finance, and Governance is available at Amazon.


June 9, 2015, Stockholm Industry Water Award
New Water ReSources pleased to announce that founding and managing member, Linda Macpherson was honored for her work with the 2015 Stockholm Industry Water Award, along with the global engineering company CH2M.

The Stockholm Industry Water Award is an annual award given by the Stockholm International Water Institute to honor outstanding achievements by companies that contribute to sustainable water management. This year’s award references WateReuse Research Foundation where Linda was the Co-Principal Investigator on groundbreaking reuse research and also mention’s Linda’s work for the Water Corporation of Western Australia and NEWater Visitor Centre in Singapore.

Linda Macpherson is the founder of New Water ReSources. She was also reuse principal technologist for CH2M until July 2015. Her work was instrumental in CH2M’s effort to change societal perceptions of reclaimed water and to achieving the SIWA.


WateReuse Research Foundation Animations and Videos
Linda Macpherson/New Water ReSources and her team have been able to show a direct connection between her work and public understanding and acceptance of potable reuse. Her successes include animations and videos that bring strategically designed content and messaging together.

The approach she has developed is grounded in extensive research for WateReuse Research Foundation projects that have been proven so effective that they are now on YouTube and have been translated into Spanish to broaden their reach.


World Water: Water Reuse & Desalination / Autumn 2012
“It’s time to close the loop of water, energy, and resources education,” says CH2M Hill’s Chief Reuse Technologist Linda Macpherson, who argues that new language and more knowledge can help frame the public’s views on water reuse, leading to greater acceptance of the renewable water resource.

Read the complete article (.pdf download)